For a Start-Up, Visions of Profit in Podcasting

For a Start-Up, Visions of Profit in Podcasting, John Markoff, New York Times, February 25, 2005:

The primarily amateur Internet audio medium known as podcasting will take a small, hopeful step on Friday toward becoming the commercial Web’s next big thing. That step is planned by Odeo, a five-person start-up that is based in a walk-up apartment in this city’s Mission District and was co-founded by a Google alumnus. The company plans to introduce a Web-based system that is aimed at making a business of podcasting – the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts.

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