Local stations are tuning into podcasting

Radio Beat: Local stations are tuning into podcasting
Bill Virgin, Seattle Post-Intelligencer, Thursday, March 24, 2005:

Much of the ink on podcasting has been devoted to the technology as a challenge to traditional radio, as independent programmers put together their own shows that anyone can download. But traditional broadcasters are also seizing on podcasts as one more way to reach audiences, including those not currently tuned in.

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