Clear Channel To Embrace Podcasting

Clear Channel To Embrace Podcasting
Paul Heine, Billboard Radio Monitor, March 25, 2005:

Clear Channel plans to take first steps toward extending its radio brands through podcasting, as part of a new coherent Internet strategy set to unfold over the next several months at radio’s largest operator… Clear Channel plans to make five-minute, ad-supported segments available for download from station sites. Morning show vignettes, content from air talent and bits like top 40 WHTZ New York’s “Z100 Phonetap” are among the offerings the company plans to make available as downloads.

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