Month: March 2005

Dining-room DJs find forum in podcasting, Adam Geller, The Herald-Sun, March 5, 2005:

Podcasting, as it’s called, doesn’t require expensive broadcast licenses or radio towers. Most home computers come equipped with everything necessary: a microphone and a recording program. Add an Internet connection, and the recipe is complete…

This content delivery structure is fundamentally different from traditional radio. Radio stations, by design, push their content to listeners through the airwaves. It’s a one-shot deal. You listen now or you’ve missed it. With podcasting, the audio is available on the listener’s schedule.

On Monday, March 28, Bare Feet Studios will be presenting “Podcasting: Applications for Business.” Partners and podcasters Roxanne Darling and Shane Robinson will explore how this technology can serve your organization.

• Learn what podcasting is all about, from the technical “how-to” to the affect it is having on information delivery.
• Watch a live podcast be recorded, processed, uploaded to a web site, then downloaded to a portable MP3 player, all during the workshop.
• Learn five ways that podcasting can be useful to business and government organizations—everything from customer service to marketing to homeland security and emergency management.

This free, noon-time seminar will be hosted by the University of Hawaii’s Pacific New Media center at the UH Downtown Campus, located on the lower level of Pioneer Plaza at 900 Fort Street. Space is limited, so please RSVP to aloha@barefeetstudios.com or by calling (808) 262-9409.

Bare Feet Studios has been providing Internet services to small and medium-sized businesses since 1996. Based in Honolulu, with a regional sales territory in Santa Fe, New Mexico, we have customers throughout the United States. It provides long term customer service, from strategic online business planning, to site design and development, hosting, support and web site marketing.

The New Radio Revolution, Heather Green, Tom Lowry, and Catherine Yang, Business Week, March 3, 2005:

For all the hullabaloo it’s generating, podcasting is not even close to being a business yet… Maybe a few will come up with a way to make a living doing it. Maybe not. Regardless, a trend is afoot that could transform the $21 billion radio industry. Consider the basics: With no licenses, no frequencies, and no towers, ordinary people are busy creating audio programming for thousands of others. They’re bypassing an entire industry.

Radio Days for Everyman, Heather Green, BusinessWeek Online, March 3, 2005:

That enthusiasm goes a long way to explain why podcasting has created so much excitement. It allows people to thumb through an exploding treasure trove of shows and find exactly the right one for them, no matter how off the wall it might be. That makes podcasting very different from mass radio, which needs to play the most broadly popular songs to attract the widest audience. With podcasting, niche audiences can dip in and out shows, compiling their own lineup.

The Hawaii Association of Podcasters is proud to announce that podcasting will be the topic of the day on Hawaii Public Radio‘s weekly Town Square program on Thursday, March 24. Host Beth-Ann Kozlovich will talk with podcasters about the technology, and most importantly, the implications it has for the media landscape. The show will air live on KIPO 83.9FM (simulcast on Oceanic’s digital cable service) from 5 to 6 p.m., and will be posted online within a week (and thereafter added to Larry Geller’s Town Square fan-blog podcast feed).

Be sure to tune in, and don’t hesitate to call the studio line if you’ve got any comments or questions!