Podcasting in PBN

Hawaii is embracing a relatively new technology that is changing the way people get information. It’s called podcasting and it allows just about anyone to create his or her own Internet radio show… Unlike broadcasts, podcasts tend to have narrowly targeted audiences, which keeps listenership for each of them relatively low, says local Internet consultant Burt Lum. Podcasting’s advantage comes in numbers because anyone can create them.

Podcasting (Pacific Business News)

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