Radio Days for Everyman

Radio Days for Everyman, Heather Green, BusinessWeek Online, March 3, 2005:

That enthusiasm goes a long way to explain why podcasting has created so much excitement. It allows people to thumb through an exploding treasure trove of shows and find exactly the right one for them, no matter how off the wall it might be. That makes podcasting very different from mass radio, which needs to play the most broadly popular songs to attract the widest audience. With podcasting, niche audiences can dip in and out shows, compiling their own lineup.

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